What it actually does
CallRail, LLC, Atlanta. Still live. Founded 2011. The 2026 homepage still says call tracking and lead engagement. That is the product. Dynamic number insertion swaps the shop number on the page so you can see which Google ad, LSA, or landing page made the phone ring. Form Tracking is a paid step-up. Premium Conversation Intelligence summarizes and scores the call after it happens. That is not a receptionist.
Voice Assist is a named AI receptionist SKU. It answers, qualifies, books, and can run on the existing business number as of July 28, 2026 without a Call Tracking subscription. Help Center: $95 a month, 50 answered calls over 15 seconds, then $1 a call. The Voice Assist microsite still shows $75. Treat $75 as unresolved promo. The main pricing footnote that still says you must add $55 Lead Tracking is leftover. The July 28 PR says standalone.
It is not Podium. Missed-call SMS exists as a Workflow checkbox, not a product. Web chat died with Lead Center on January 27, 2026. No reviews SKU. No listings SKU. No Dentrix. No Mindbody. Native Jobber is bidirectional. Housecall Pro and Clio are native. Dentists who need HIPAA buy the Healthcare Plan from $150 plus a BAA. Standard plans are not HIPAA.
Who should buy it
Buy Lead Tracking if you run Google Ads or LSAs and you need keyword-level proof. Monthly cash is $55. Yearly table is $50. Complete is $95 with forms. Conversion is $150 with Premium CI. Conversion Complete is $195. Every tier: 5 local numbers, 250 local minutes, 25 SMS. Extra local number $3. Extra local minute $0.05 and $0.06 both appear on the live page. Toll-free minutes $0.08. SMS $0.03. Trial is 14 days, no card. Per account, not per seat.
Buy Voice Assist if you miss calls on the truck and you will live with a $1 overage after 50. Skip it if you wanted a human. That is Ruby.
Do not buy it if you only wanted missed-call text-back. That is Podium. Do not buy it as the shop PBX. Lead Center is gone. Do not buy it for a salon that lives in Mindbody.
The reason not to buy is the 250-minute cap. A busy board burns it. FAQ, live August 25, 2026: extra minutes are not refundable under any circumstances, and each call rounds up. Trustpilot, November 7, 2025 (indexed; live HTML CloudFront 403): a $50 starter became about $200, no warning at the cap. Annual plans are nonrefundable and you cannot drop to monthly until the year ends. Software Advice still features a 2023 $1,600 unauthorized annual switch. Port-out is 4 to 6 weeks and the account stays open. BBB Atlanta, live: F, not accredited, three unanswered complaints, zero customer reviews.
The verdict
G2 about 4.6 from 1,511 to 1,518 (indexed compare pages; live HTML DataDome 403). Software Advice and GetApp 4.5 from 173 (same Gartner pool, live HTML). GetApp mix: 48 percent marketing and advertising. Trustpilot about 4.0 from 487 (indexed). TrustRadius 9.4 from 80 (live JSON-LD). Reddit: none retrieved. No named plumber, dentist, salon, or HVAC owner bylines. Closest trades voice is construction marketers.
Official list August 25, 2026: Lead Tracking $55 a month, $50 on the yearly toggle. Directories still print retired $45 / $90 / $135 Call Tracking names. Stale. Do not use them. Volume buckets and White Label dollars were not on the public page.
Situational. If the agency needs to prove the ads, this is the tool. If the shop only needed a text when a call is missed, Podium is the other aisle. If you sign annual, calendar the minute cap on day one.